Jazzy Tile Co

question 48

Multiple Choice

Jazzy Tile Co.segmented its broad product-market and decided to aim at two different segments,offering each segment a different marketing mix.Jazzy Tile Co.is following the ________ approach.

• A)mass marketing
• B)multiple target market
• C)combined target market
• D)single target market
• E)None of these answers is correct.

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Definitions:

Share Stories

A feature on social media platforms that allows users to post photos or videos that disappear after 24 hours, encouraging sharing moments from daily life.

Social Care

Support and services provided by organizations or platforms to engage with and resolve customer issues via social media.

Employee Advocacy Program

A company strategy to empower its employees to promote and support the brand through their personal social media channels.

Crowdfund Resources

Funds raised through the collective effort of individuals, typically via the internet, to support efforts initiated by people or organizations.