Which of the Following Statements About the Combined Target Market

question 125

Multiple Choice

Which of the following statements about the combined target market approach is true?

• A)Combiners feel that two or more segments are similar enough that-together-they can be treated as one large target market.
• B)Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
• C)Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
• D)All of these statements about the combined target market approach are true.