"Too Much" Aggregating in Market Segmenting

question 182

Multiple Choice

"Too much" aggregating in market segmenting

• A)ignores the criterion that product-market segments should be substantial.
• B)leaves the firm vulnerable to competitors.
• C)is usually not a very serious error because it results in economies of scale.
• D)usually makes segments more homogeneous.
• E)always tends to make the segments heterogeneous.

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Definitions:

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A measure that encompasses the total domestic and foreign output claimed by residents of a country, including wages, product sales, and property income.

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A statistical measure that represents the mean level of educational attainment within a specific population or group.

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A long-term nutritional deficiency that results in stunted growth, weakened immunity, and impaired brain development, often due to poor diet and repeated infections.