Why Is It Not Always Possible for Marketing Managers to Keep

question 183

Multiple Choice

Why is it not always possible for marketing managers to keep their offerings unique?

• A)The market segment is quite broad.
• B)There are too many competitors.
• C)The customers do not care.
• D)The market is in "segments of one."
• E)The customer is a copycat.

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Definitions:

Commensurability

The principle or quality of being measurable or comparable in a certain way, especially with respect to values or units.

Utilitarianism

An ethical theory that posits that the best action is the one that maximizes utility, often defined as maximizing happiness and reducing suffering.

Preferences

The likes, desires, or choices a person has, which influence their behavior and decision-making, often considered in economics, psychology, and ethics.

Justice

The principle of moral righteousness and fairness that governs individual behavior and societal laws.