When Deciding How Far to Carry the Segmenting Process

question 130

Multiple Choice

When deciding how far to carry the segmenting process,

• A)profit should be the balancing point-determining how unique of a marketing mix the firm can offer to some target market.
• B)it is easier to develop effective marketing mixes for larger,more heterogeneous segments.
• C)cost considerations encourage less aggregating.
• D)the threat of potential competitors suggests more aggregating.
• E)segmenters should consider the demographic attributes of the target customers.

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Definitions:

Buys

The act of acquiring goods or services in exchange for money.

Product

Any good, service, or idea that can be offered to a market to satisfy a want or need.

Majority

Majority refers to more than half of a particular group or quantity, often used to describe the greater part of a population or collection.

Population

Refers to the total number of people living in a particular area or country at a specific time.