Positioning Is a Marketing Management Aid That Refers to

question 121

Multiple Choice

Positioning is a marketing management aid that refers to

• A)a product's ability to provide both immediate satisfaction and social responsibility.
• B)how customers think about proposed and/or present brands in a market.
• C)a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
• D)how a firm approaches customer relationship management.
• E)All these answers are correct.

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Definitions:

Lose Weight

The process of reducing body mass, typically through diet, exercise, or a combination of both.

Behavioral Methods

Techniques based on behaviorism used to modify behavior through reinforcement, punishment, or conditioning.

Praise

The expression of approval or admiration for someone or something, often used as a form of encouragement or motivation.

Reinforcers

Stimuli that increase the probability of a response by being introduced or removed following the response.