Which of the Following Statements About Positioning Is True

question 65

Multiple Choice

Which of the following statements about positioning is true?

• A)Positioning refers to how managers think about proposed or present brands in a market.
• B)Positioning issues are not important when competitors in a market appear to be very similar.
• C)Usually,the positions of products are related to six or seven product features that are important to product managers.
• D)None of these answers is correct.

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Definitions:

Fixed Price

A specific price point that does not change over time, often set for products, services, or agreements.

Asset

An economic resource owned or controlled by an individual or company, expected to produce future benefits.

Strike Price

The specified price at which an options contract can be executed, determining the buying or selling price of the underlying asset.

Option Contract

A contract which grants the buyer the right, but not the obligation, to buy or sell an underlying asset at a set price within a specific time period.