One of the Difficult Things About Segmenting Is That Not

question 8

True/False

One of the difficult things about segmenting is that not every customer will neatly fit into some market segment.

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Definitions:

Competition

The rivalry among businesses to attract customers and achieve market dominance.

Quoting Prices

The action of providing a prospective customer with a price at which a seller agrees to sell goods or services.

Excess Capacity

The situation where a company's production facilities are capable of producing more than the demand for its products.

Variable Costs

Expenses that vary directly with the level of production or sales volume, such as raw materials and direct labor.