Segmenting Dimensions

question 273

Multiple Choice

Segmenting dimensions

• A) are useful for segmenting consumer markets, but not business markets.
• B) help guide marketing mix planning.
• C) are always demographic or geographic.
• D) fall into two general categories: qualifying and purchasing.
• E) may be called qualifying or non-qualifying.

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Definitions:

Anxiety-Related Disorders

A group of mental health disorders characterized by excessive fear, worry, or anxiety that interferes with daily activities.

Immediate Family Member

Refers to the closest relatives of an individual, usually including parents, siblings, and children.

Two-Factor Model

A theory or approach that explains a concept, phenomenon, or condition based on two distinct factors or components.

Classical Conditioning

An educational procedure in which pairing two stimuli multiple times causes a reaction initially provoked by the second stimulus to be provoked by only the first stimulus.