Segmenting Dimensions

question 273

Multiple Choice

Segmenting dimensions

• A) are useful for segmenting consumer markets, but not business markets.
• B) help guide marketing mix planning.
• C) are always demographic or geographic.
• D) fall into two general categories: qualifying and purchasing.
• E) may be called qualifying or non-qualifying.

Understand the implications of market structure on firm behavior, including perfect competition.

Analyze the role of fixed and variable costs in firm's production and pricing decisions.

Assess how changes in market prices affect producer’s surplus and profit-maximizing output.

Evaluate the effects of technological factors and cost functions on firm's supply decisions.

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Definitions:

Mortgage Payment

The regular payment made by a borrower to a lender, typically comprising both interest and principal repayment, for a loan secured by real estate.

Monthly Rent

The periodic payment made by a tenant to a landlord for the use of premises.

Sunk Costs

Expenses that have already been incurred and cannot be recovered, and thus should not affect future decisions.

Accounting Methods

refer to the systematic techniques used to record, summarize, and report financial transactions of a business.