A Combined Target Market Approach

question 218

Multiple Choice

A combined target market approach

• A) sacrifices possible economies of scale.
• B) requires more investment than a multiple target market approach.
• C) may not satisfy customers as well as the multiple target market approach.
• D) trades off sales volume to provide a small market superior value.
• E) aims at two or more segments with multiple marketing mixes.

---

Definitions:

Unfreezing

The initial phase of change where previous behaviors, norms, or attitudes are questioned and destabilized to facilitate change.

Changing

The phase of Lewin’s planned change process where a planned change actually takes place.

Improvising

The act of spontaneously creating or performing something without prior planning, often in response to unforeseen circumstances.

Changing Phase

A period or stage in a process of transformation where significant alterations occur, leading from one state to a different one.