Which of the Following Possible Segmenting Dimensions Is a Demographic

question 117

Multiple Choice

Which of the following possible segmenting dimensions is a demographic dimension?

• A)benefits sought
• B)social class
• C)purchase relationship
• D)brand familiarity
• E)rate of use

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Definitions:

Tears

A secretion from the lacrimal glands used to lubricate the eyes, cleanse them from irritants, and provide antibacterial protection.

Optic Nerve

A paired nerve that transmits visual information from the retina to the brain.

Blind Spot

The point in the visual field that corresponds to the lack of light-detecting photoreceptor cells on the optic disc of the retina where the optic nerve passes through.

Macula Lutea

A small, yellowish central area of the retina that is rich in cones and mediates clear detailed vision.