When a Company Segments Its Business Customers on the Basis

question 88

Multiple Choice

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet,what segmenting dimension is the company using?

• A)kind of relationship
• B)demographics
• C)type of customer
• D)how customer will use product
• E)purchasing methods

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Definitions:

Empowerment

The process of granting individuals or groups the power, authority, and resources to make decisions, take action, and influence outcomes in their work or community.

Rewards

Benefits, privileges, or compensations given to individuals or groups in recognition of their achievements, behavior, or effort.

Decisions

The process of making choices between alternatives to achieve a goal or solve a problem.

Resides

Refers to where something or someone is located or lives.