In the Context of Segmenting International Markets,which of the Following

question 90

Multiple Choice

In the context of segmenting international markets,which of the following statements is true?

• A)Segmenting based on demographic,cultural,and other characteristics helps find regional or national submarkets that are similar.
• B)Qualifying and determining dimensions of segmenting work independent of each other in marketing strategy planning.
• C)It is not possible for each different submarket within a broad product-market to be motivated by a different set of segmenting dimensions.
• D)Segmenting dimensions become less specific when the target market segment seeks to purchase a particular brand of a product.
• E)Critical data is easily available and highly dependable as firms move into international markets.

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