When Evaluating the Potential of Possible Opportunities (Product-Market Strategies), a Marketing

question 219

Multiple Choice

When evaluating the potential of possible opportunities (product-market strategies) , a marketing manager should:

• A) evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability.
• B) avoid using quantitative criteria because they tend to oversimplify the problem.
• C) look at each opportunity on its own, since there is no good way to compare different plans.
• D) look only at internal resources, since they are controllable.

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Definitions:

Multiple Intelligences

A theory that suggests humans have various types of intelligences, such as linguistic, logical-mathematical, musical, and spatial, each independent and distinct from the others.

Factor Analysis

A statistical technique that summarises the variation among observed, related variables through a smaller set of unseen variables, known as factors.

Performance Dimensions

Various aspects or areas in which the performance of an individual or organization can be assessed.

Bilingual Advantage

The cognitive benefits experienced by individuals proficient in two languages, including better attention and task-switching capacities.