Which of the Following Statements Regarding Marketing Strategies Is FALSE

question 11

Multiple Choice

Which of the following statements regarding marketing strategies is FALSE?

• A) It is useful to think of the marketing strategy planning process as a narrowing-down process.
• B) These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
• C) Developing successful marketing strategies doesn't need to be a hit-or-miss proposition.
• D) These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.
• E) Most companies implement more than one marketing strategy and related marketing plan at the same time.

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Definitions:

Equilibration

In Piaget's theory, the cognitive process of achieving balance between one's existing mental schemas and new experiences.

Secondary Circular Reactions

Repetitive actions oriented around external objects, typically observed in infants from 4 to 8 months as part of Piaget's sensorimotor stage.

Sensorimotor Thought

describes the stage in early childhood cognitive development where thinking is based primarily on physical actions and sensory experiences.

Tertiary Circular Reactions

Advanced exploratory behaviors observed in infants around 12 to 18 months, involving experimentation to explore the properties of objects and the outcomes of actions.