Which of the Following Statements About Price and Customer Value

question 129

Multiple Choice

Which of the following statements about price and customer value is accurate?

• A)Customer value is only achieved from a low price.
• B)Customer value is uninfluenced by price.
• C)A low price trumps all other customer benefits.
• D)A high price is acceptable when it obtains desired benefits.
• E)A customer will never accept a higher price market offering.

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Definitions:

Corporations

Legal entities separate from their owners, created under state law, capable of conducting business, owning assets, and incurring liabilities.

Tort Theory

An area of law that deals with civil wrongs and damages caused by one party to another, not arising from contracts.

Deliberate

Intentionally considering or planning something.

Compensation

Payment or benefits provided to an employee or an individual for services rendered or as reparation for loss.