Because of Increased Competition During the ___________ Era, Firms Put

question 132

Multiple Choice

Because of increased competition during the ___________ era, firms put new effort into winning customers.

• A) simple trade
• B) sales
• C) production
• D) marketing company
• E) marketing department

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Definitions:

Account Opportunity Level

A rating or assessment of the potential value or profitability that a particular customer or account could bring to a company.

Product

is any good, service, or idea that can be offered to a market to satisfy a want or need.

Swiss-Based Manufacturer

A company that engages in the production of goods and is headquartered in Switzerland.

Industrial Equipment

Machinery and tools designed for use in large-scale industrial production and operations.