What Occurs When a Website Knows Enough About a Person's

question 139

Multiple Choice

What occurs when a website knows enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

• A)Operational CRM
• B)Analytical CRM
• C)Website personalization
• D)All of the above

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Definitions:

Price Level(P)

A measure of the average prices of goods and services in an economy, often used to compare the overall cost of living or inflation rate over time.

Money Demanded

The total amount of money that households and businesses want to hold at a given time, influenced by interest rates, income, and prices.

Interest Rate

The rate, calculated as a percentage of the principal, which a lender requires a borrower to pay for borrowing assets.

Money Market

A segment of the financial market in which financial instruments with high liquidity and very short maturities are traded.