Which of the Following Operational CRM Technologies Does the Marketing

question 81

Multiple Choice

Which of the following operational CRM technologies does the marketing department typically use?

• A) Contact center, web-based self-service, call scripting
• B) Contact center, cross-selling and up-selling, web-based self-service
• C) List generator, opportunity management, cross-selling and up-selling
• D) List generator, campaign management, cross-selling and up-selling

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Definitions:

Opinion Approach

A sales technique where the seller starts the conversation by asking for the prospect's opinion to engage them and build rapport.

Safety Equipment

Devices or apparatus designed to protect individuals from harm or accidents.

Sales Presentation

A pitch or demonstration given by a salesperson to a potential buyer, with the aim of promoting and selling a product or service.

Approach Technique

Strategies used by salespeople to initiate contact with potential customers effectively.