Assuming That the International Marketer Has Produced the Right Product

question 97

Multiple Choice

Assuming that the international marketer has produced the right product, used the proper channel of distribution, and promoted the good correctly, the effort can fail badly if the international marketer fails to:

• A) inform the host government of all its marketing objectives.
• B) set the right price for the goods or services.
• C) work with trade union representatives.
• D) consider the environmental impact of its goods or services.
• E) work on a franchise basis in the country.

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Definitions:

Branching Map

A diagram or tool used for organizing and displaying complex information, showing various paths and outcomes.

Annotating

The act of adding notes or comments to a text or document to provide explanation or commentary.

Underlining

A technique used to emphasize key parts of a text.

Highlighting

Highlighting is the practice of marking important text with bright colors to emphasize key points or to facilitate easy review.