While Developing an International Advertisement Campaign, Which of the Following

question 45

Multiple Choice

While developing an international advertisement campaign, which of the following is the first step of the process?

• A) Compose and secure a budget based on what is required to meet goals.
• B) Specify the goals of the communication.
• C) Select effective media.
• D) Execute the campaign.
• E) Perform marketing research.

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Definitions:

Mechanistic

Refers to organizational design or structure that is hierarchical and bureaucratic, focused on efficiency, preciseness, and reliability through rules and established procedures.

Decentralized Organization

An organizational structure where decision-making authority is distributed throughout various levels rather than being concentrated at the top.

Physical Locations

The tangible and geographical places where businesses, organizations, or other entities occupy space, often important for operations, customer interaction, and logistic purposes.

Taller Organizations

Organizations with multiple layers of management between front-line employees and the top level, often resulting in slower decision-making processes.