One of the Reasons That Channels of Distribution Often Pose

question 64

Multiple Choice

One of the reasons that channels of distribution often pose longevity problems is that most middlemen _____.

• A) do not maintain sufficient inventory to serve customers
• B) lack product knowledge resulting in low sales volume
• C) have little loyalty to their vendors
• D) tend to slow down distribution to extract higher commissions
• E) do not have sufficient knowledge of the target market