Demand in Industrial Markets Differs from Demand in Consumer Markets

question 82

Multiple Choice

Demand in industrial markets differs from demand in consumer markets in that:

• A) the demand for industrial goods is more volatile than the demand for consumer goods.
• B) the market for industrial goods is smaller than the market for consumer goods.
• C) the industrial goods market is less competitive than the consumer goods market.
• D) industrial products are always more expensive than consumer products.
• E) industrial products use the same level of technology for all products making it appropriate for all countries.

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Definitions:

Aura

Aura pertains to the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place.

Quality Of Authority

The degree to which an authoritative figure or institution possesses credibility, expertise, and respect in their domain or community.

Sales Response Function

The relationship between sales volume and sales calls.

Sales Volume

Refers to the total number of units of a product or service sold by a company during a specific time period.