Which of the Following Is Considered to Be an Important

question 83

Multiple Choice

Which of the following is considered to be an important competitive marketing tool in Europe?

• A) The adoption of ISO 9000 by a company.
• B) The printing of packaging instructions in English.
• C) The pricing of all products in dollars.
• D) The incorporation of U.S. products in inventories.
• E) The indigenous sourcing of all product components.

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Definitions:

Existing Markets

Markets that already have an established customer base, product offerings, and competitive landscape, as opposed to newly created or emerging markets.

Situation Analysis

An assessment process that identifies an organization's internal strengths and weaknesses, along with external opportunities and threats in its environment.

SWOT Analysis

A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Market Summary

A description of the current state of the market.