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Booster Bar Is a Popular Brand of Energy Bars in Canada

question 81

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Booster bar is a popular brand of energy bars in Canada. The company sold these bars singly or in packs of two in the South Asian markets, instead of their regular multiple-item packaging containing 10 or 20 bars to make it more affordable for the consumers. Which of the following requirements of the local market is influencing product adaptation in the above scenario?


Definitions:

Subsidiary Country

A nation where a corporation, through a subsidiary company, conducts part of its business operations.

Culturally Sensitive Products

Goods or services designed with an awareness of and respect for the cultural differences and preferences of their potential buyers.

Multidomestic

A strategy where a company customizes its products or services to suit local markets and operates relatively independently in each country.

Union Structure

The organizational hierarchy and framework governing a labor union, including its administration and member representation.

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