Martin Is Comparing the Characteristics of His Company's Water Filters

question 51

Multiple Choice

Martin is comparing the characteristics of his company's water filters with those that are already being marketed in the local market. He realizes that there is lot of scope for his filters as they are functionally more advanced, have longer life, and also can be marketed at a competitive price in these markets. The characteristic of his product that will help in wide acceptance of his product is its _____.

• A) trialability
• B) compatibility
• C) observability
• D) relative advantage
• E) complexity

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Definitions:

Hair Follicle

Invagination of the epidermis into the dermis; contains the root of the hair and receives the ducts of sebaceous and apocrine glands.

Sebaceous Glands

Small oil-producing glands in the skin that secrete sebum into hair follicles to lubricate the skin and hair.

Adipose Tissue

A type of connective tissue that stores energy in the form of fat, provides insulation, and supports and protects organs.

Subcutaneous Layer

The layer of tissue directly under the skin, composed of fat and connective tissues that insulate and protect the body.