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The first phase of the international planning process is to adapt the marketing mix to target markets.
Q4: Unlike the Japanese, the American sales managers
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Q23: A _ is an agreement between two
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Q29: All of the following are specific objectives
Q36: This region in China includes three cities
Q70: Of all the multinational market groups, none
Q90: Which of the following is the reason
Q91: While developing an international advertisement campaign, which