International Marketers Often Need to Collect Certain Types of Information

question 77

Essay

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

---

Definitions:

Accrued Salaries

Salaries that have been incurred but not yet paid; an expense that represents the amount of salary earned by employees but not disbursed by the end of the accounting period.

Unearned Rent

Income received for renting out property that has not yet been earned because the rental period has not occurred.

Depreciation

The systematic allocation of the cost of a tangible asset over its useful life, reflecting the wear and tear, decay, or decline in value of the asset due to use and passage of time.

Accrual Basis

An accounting method that recognizes revenue when earned and expenses when incurred, regardless of when cash transactions occur.