Sales Promotions Are Long-Term IMC Efforts Directed to the Consumer

question 37

True/False

Sales promotions are long-term IMC efforts directed to the consumer or retailer.

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Definitions:

Spinal Cord

A long, thin, tubular structure made up of nervous tissue, which extends from the brainstem down the back, and transmits neural signals between the brain and the body.

Glial Cells

Non-neuronal cells in the central and peripheral nervous systems that support and protect neurons.

Chemical Signals

Chemical substances released by organisms that influence the behavior or physiology of others.

Somatic Nervous System

The part of the peripheral nervous system that handles voluntary control of body movements via skeletal muscles.