The Only Way to Avoid Linguistic Problems in Advertising Communication

question 69

Multiple Choice

The only way to avoid linguistic problems in advertising communication is by:

• A) creating an entirely new advertisement for the new market.
• B) using only English in all media promotions.
• C) developing a new version of the product for the new market.
• D) in-country testing with the target consumer group.
• E) using facial expressions and physical gestures in the advertisement.

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Definitions:

Lorenz Curve

A graphical representation showing the distribution of income or wealth within a society, indicating the degree of inequality.

Income Quintile

An income quintile is a statistical measure dividing the population into five equal groups based on their income levels to analyze economic inequality or wealth distribution.

Non-Cash Assistance

Support provided to individuals or families that does not involve direct financial payments, such as food stamps, housing vouchers, or healthcare services.

Poverty Income Threshold

A specified income level, set by government standards, below which an individual or family is considered to be living in poverty.