Cherry Computers Had Difficulties When It First Entered the Japanese

question 34

Multiple Choice

Cherry Computers had difficulties when it first entered the Japanese market with its CheriTec computers. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in the U.S., it was certainly a cause of concern in quality-conscious Japan. Which of the following components of the product component model should Cherry Computers concentrate on to fix this problem?

• A) The core component
• B) The support services component
• C) The packaging component
• D) Functional component
• E) The design component

---

Definitions:

Communications Spending

The allocation of resources towards various communication channels and tactics, including advertising, public relations, and digital marketing, to achieve organizational goals.

Partisan Politics

Political actions or decisions that are strongly influenced by allegiance to a particular political party or ideology, often leading to division.

Federal Level

Pertaining to the national government of a country, as opposed to state or local levels.

Attack Strategy

A plan or method aimed at undermining or competing against an opponent or adversary, often used in political, business, or marketing contexts.