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Due to the Greater Uncertainties and Data Limitations Associated with Foreign

question 29

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Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.


Definitions:

Deadline

A specific time or date by which a task must be completed.

Exemption Clause

A contractual term that limits the liability of one party in certain circumstances or for particular outcomes.

Technologically-Inclined

Possessing a natural interest or skill in technology and the use of technological tools and processes.

Negligence

A failure to exercise the care that a reasonably prudent person would exercise in similar circumstances, leading to harm or damage.

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