Examlex
Why is the international marketer's task more difficult than that of the domestic marketer?
Influence Tactic
involves strategies or actions employed to sway or alter another person's beliefs, attitudes, or behaviors towards a desired outcome.
Bounded Rationality
A concept in decision making that recognizes the limitations of human cognition and information processing, suggesting that individuals are "rationally bounded" to making decisions based on the limited information they have and their finite cognitive capacity.
Cognitive Capacity
The total amount of mental resources available to an individual for carrying out cognitive tasks.
Quandary
A state of perplexity or uncertainty over what to do in a difficult situation.
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