Why Does Volatility of Demand Have a Higher Effect on a Service

question 36

Essay

Why does volatility of demand have a higher effect on a service delivery system than on a manufacturing system?

Recognize the significance of customer satisfaction and its impact on loyalty and advocacy.

Learn about the components of relationship capital and its relevance to competitive advantage.

Understand the difference between business and consumer markets in terms of relationship development risks.

Differentiate between transactional costs, life-cycle costs, and the broader concept of value in customer relationships.

---

Definitions:

Marketplace

A platform or environment where buyers and sellers engage in exchange of goods and services. It can be physical or digital.

Target Cost

A pricing strategy in which a company sets a cost for a product and works backwards to achieve that cost through design and manufacturing improvements.

Profit Margin

The ratio of operating income to sales.

Markup Percentage

The percentage added to the cost of goods to cover overhead and profit, determining the selling price.