A Score in Conjoint Analysis Used to Represent Each Aspect

question 46

Multiple Choice

A score in conjoint analysis used to represent each aspect of a product or service in a participant's overall preference ratings is called a _____ score.

• A) Z
• B) error
• C) factor
• D) utility
• E) mean

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Definitions:

Hot Air Balloon

is a lighter-than-air aircraft consisting of a bag, known as an envelope, which contains heated air that provides lift, allowing it to float in the atmosphere.

Fly

An insect of the order Diptera, known for its ability to fly and its role in various ecological processes such as pollination and decomposing organic matter.

Atmosphere

The layer of gases surrounding Earth, protecting it from extreme temperatures and harmful space energies.

Gaseous Layer

A stratum of the atmosphere composed of gases, such as the ozone layer, which provides protection from the sun's harmful ultraviolet radiation.