Questions in Web Surveys Often Use Drop-Down Boxes as a Manner

question 23

Multiple Choice

Questions in Web surveys often use drop-down boxes as a manner of displaying the response choices for a question.This type of display method is particularly prone to _____.

• A) halo effects
• B) leniency effects
• C) primacy effects
• D) recency effects
• E) presumption effects

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Definitions:

Cost Leadership

Cost leadership is a business strategy that focuses on achieving the lowest operational costs within an industry to offer goods or services at a lower price than competitors.

Word-Of-Mouth-Based

Refers to marketing and promotion strategies that rely on existing customers' recommendations to friends, family, and colleagues as the primary means of spreading information about a product or service.

Free Internet Service

Access to the Internet provided at no cost to the user, often offered in public spaces, as part of a promotion, or through certain service providers.

Competitive Edge

The advantage that allows an organization or individual to outperform competitors.