_____ Refers to the Length of Time an Advertising Message

question 92

Multiple Choice

_____ refers to the length of time an advertising message or campaign will run over a given period of time.

• A) Frequency
• B) Continuity
• C) Effective reach
• D) Medium delivery power
• E) Medium value

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Definitions:

Canadian Customers

Individuals or entities in Canada who purchase goods or services, reflecting the consumer market in that geographical area.

Japanese Yen

The official currency of Japan, known for being one of the most traded currencies in the world.

Indian Depositors

Individuals or entities in India who place their money in financial institutions for saving or investment purposes, contributing to the financial system's liquidity.

Depreciate

To decrease in value over time, often used in reference to tangible assets like machinery or vehicles due to wear and tear or obsolescence.