While Other Florida Cities Are Trying to Prevent College Students

question 64

Multiple Choice

While other Florida cities are trying to prevent college students from invading their beaches,the Panama City Beach Convention & Visitors Bureau is tempting college students from the U.S.and Canada to hit its beaches for Spring Break 2006.It is positioning itself as the spring break destination for U.S.college students.What approach to positioning is being used in this example?

• A) Cultural symbol
• B) Product class
• C) Product user
• D) Marketing mix
• E) Price/quality

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Definitions:

Equipment Utilization

A measure of how effectively a manufacturing or production facility's equipment is being used, often expressed as a percentage.

Postponement Strategy

A supply chain management tactic that delays the final production or distribution of a product until customer demand is known, to reduce inventory costs and increase customization.

Service Productivity

A measure of the efficiency and effectiveness of a service operation, often assessed by the output produced relative to the input used.

Hybrid Process

A production method that combines elements of both batch and continuous processing to improve efficiency and flexibility.