Harrah's Resort and Casino in New Orleans Has Defined Its

question 46

Multiple Choice

Harrah's Resort and Casino in New Orleans has defined its target audience as people who like to gamble,are between the ages of 40 and 65,and who do not have to wait for summer vacations to enjoy their favorite hobby.To best reach its audience objective,it should most likely:

• A) advertise to members of Gambling Anonymous.
• B) advertise in local newspapers rather than use national media.
• C) use sales promotion literature showing how much fun an individual can have at Internet-based gambling sites.
• D) use cable television, especially MTV and VH1 channels.
• E) buy advertisements in slick, and upscale travel magazines.

---

Definitions:

Table Column Heading

The labeled part of a table that describes the content of the column beneath it in a structured data set.

Worksheet Range

A selection of cells extending across rows and columns in a spreadsheet program, identified by the cell references of the upper left and lower right corners.

Change To Range

The process of altering a set of data or variables to span a different scope or interval.

Table

A structured arrangement of data made up of rows and columns.