_____ Refers to the Number of Different People or Households

question 39

Multiple Choice

_____ refers to the number of different people or households exposed,at least once,to a medium during a given period of time,usually four weeks.

• A) Audience control
• B) Exposure value
• C) Reach
• D) Message weight
• E) Frequency

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Definitions:

Chunking

A memory technique involving organizing information into familiar, manageable units or groups.

Flashbulb Memories

Vivid, detailed memories of significant or shocking events that feel as if they were imprinted onto the brain like a photograph.

Elaborative Rehearsals

A memorization method that involves thinking about the meaning of the term to be remembered, rather than merely repeating the word itself.

Eidetic Images

Unusually vivid and detailed mental images that can be recalled with high precision, often referred to as “photographic memory.”