If a Fast-Food Restaurant Calculated That Consumers Must Be Exposed

question 44

Multiple Choice

If a fast-food restaurant calculated that consumers must be exposed to a radio message for its new dipping sauces for its buffalo wings four times on an average before they make a decision about whether to try the new product,the restaurant would have calculated:

• A) medium value.
• B) exposure value.
• C) message satiation.
• D) effective reach.
• E) effective frequency.

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Definitions:

Lateral Hypothalamus

A region of the brain involved in controlling hunger, thirst, and other physiological functions.

Ventromedial Hypothalamus

A region of the brain involved in regulating hunger, fullness, and the body's energy homeostasis.

GLP-1

A hormone involved in the regulation of blood sugar levels and appetite, often targeted by diabetes medications.

GLP-1 Receptors

Receptors for the glucagon-like peptide-1, involved in glucose regulation and targeted in treatments for type 2 diabetes and obesity.