As an Element of the Media Mix,the _____ Refers to the Overall

question 77

Multiple Choice

As an element of the media mix,the _____ refers to the overall strategy of selecting and scheduling media vehicles to achieve the desired message weight,reach,frequency,and continuity objectives.

• A) methodology
• B) market savvy
• C) management
• D) mechanics
• E) mission

---

Definitions:

"Eyes"

Sensory organs in animals and humans that are specialized for vision, detecting light and allowing for sight.

Protoplasts

Cells that have had their cell wall removed, exposing the plasma membrane and allowing for study or manipulation of cellular processes.

Runners

A type of plant stem that grows horizontally over the ground and can produce new plants at its nodes, a method of asexual reproduction.

Virtualization

Using specialized software to make individual physical servers behave as though they are more than one physical device.