What Should Be the Advertising Manager's First Step When He

question 25

Multiple Choice

What should be the advertising manager's first step when he or she is asked to develop an advertising plan?

• A) Select the target audience.
• B) Develop marketing objectives.
• C) Determine the most cost-effective media.
• D) Establish an advertising budget.
• E) Review the company's marketing plan.

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Definitions:

Exposure

The state of being exposed to something (such as an infectious agent, a toxin, or stress) which may have effects on health or behavior.

Ritual Prevention

Intentionally refraining from maladaptive coping patterns. By doing so, the patient gradually and with repeated exposures experiences anxiety climb, peak, and then subsidence.

Treatment

The management and care of a patient to combat a disease or disorder, including medical, psychological, and alternative methods.

PTSD

Post-Traumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a traumatic event.