To Appeal to a New Target Market,a Maker of Coffee

question 97

Multiple Choice

To appeal to a new target market,a maker of coffee has changed the product's package design,reformulated the coffee,begun advertising price discounts in women's magazines,and started distributing the product through gourmet coffee shops.What exactly has been changed?

• A) The product's physiological screens.
• B) The product's 4 Ps.
• C) The product's evoked set.
• D) The ownership of the product line.
• E) The product's utility.

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