Examlex
Coloradans who used to shop at Eagle Hardware & Garden were remarkably loyal to that format in a state where there are numerous home improvement options to choose from.And now that Eagle is operating under the name Lowe's Home Improvement Warehouse,keeping that loyalty alive has been Lowe's most pressing challenge,both in terms of introducing itself to customers who do not know its logo and in convincing Eagle loyalists that a new owner means better stores.Lowe's would have used _____ advertising.
Direct Marketing
A strategy that involves promoting products or services directly to customers, bypassing traditional retail channels.
Customer Databases
Collections of information on existing and potential customers, including contact details and purchase history, used to tailor marketing strategies.
Media Advertising
The use of various media channels, such as TV, radio, and online platforms, to promote products, services, or brands.
Public Relations
is the practice of managing and guiding perceptions of a company or individual by the public, aiming to maintain a positive image.
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