The Three Basic Research Methods Used to Collect Quantitative Data

question 63

Multiple Choice

The three basic research methods used to collect quantitative data are:

• A) observation, experiment, and survey.
• B) observation, simulation, and focus group.
• C) role-playing, simulation, and case-studies.
• D) field tests, market tests, and laboratory tests.
• E) clutter tests, role-playing, and market tests.

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Definitions:

Sampling Distribution

The probability dispersion of a particular statistic, facilitated by a randomly selected sample.

Z-Value

A statistical measure that quantifies the number of standard deviations a data point is from the mean of a data set.

Standard Error

A measure of the statistical accuracy of an estimate, equal to the standard deviation of the theoretical distribution of a large population of such estimates.

N

A symbol often used to represent a sample size or the number of observations or units in a dataset.