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There Is an Ad for Plaque Remover in an Issue

question 92

Essay

There is an ad for plaque remover in an issue of the nation's leading clinical news magazine for dentists.The full-page ad encourages dentists to try out the system themselves and to recommend it to their patients.To which type of market is the advertisement targeted? Briefly explain your answer.


Definitions:

Total Revenue

Total financial gains received by a firm from its commercial sales and service operations throughout a defined period.

Elastic

A characteristic of a supply or demand curve that describes how much the quantity supplied or demanded responds to changes in price.

Unit Elastic

A situation when a change in price leads to an equal proportional change in quantity demanded or supplied.

Elasticity of Demand

A gauge of the degree to which a change in price impacts the demanded amount of a good or service.

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