At a 2006 Convention,chiropractors Learned That Only About 7 Percent

question 86

Multiple Choice

At a 2006 convention,chiropractors learned that only about 7 percent of Americans currently visit a chiropractor,and the small amount of media coverage about chiropractic is usually negative or wrong.What type of promotion can chiropractors use to improve their public image?

• A) Human resources management
• B) Communications management
• C) Public relations
• D) Corporate identity advertising
• E) Sales relationship management

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Definitions:

Control

The ability to control or guide how people act or the direction in which things happen.

Behavior Modification

The use of empirically demonstrated behavior change techniques to improve behaviors, such as reinforcing desirable behaviors and reducing unwanted ones.

Behavioral Activation

A therapeutic approach that seeks to help individuals engage more in activities they find meaningful or enjoyable to improve mood and reduce depression.

Positive Punishment

An operant conditioning concept where an undesirable behavior is followed by an unpleasant stimulus to decrease the behavior's occurrence.