A _____ Is an Effective Way to Separate a Particular

question 51

Multiple Choice

A _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that ranked high on the consumer's priority list.

• A) logistical strategy
• B) universal sales promotion
• C) positioning strategy
• D) market aggregation strategy
• E) promotional mix

---

Definitions:

Macro Theories

Broad theoretical perspectives that seek to explain larger societal structures, processes, and problems.

Radical Microsociology

A branch of sociology focusing on small-scale social interactions and individual processes, incorporating critical or unconventional perspectives.

Randall Collins

is a sociologist known for his theories on interaction ritual chains and conflict sociology, focusing on the dynamics of social interaction and structural change.

Substantive Rationality

Substantive rationality refers to decision-making and reasoning based on the consideration of ends, values, or goals, rather than solely on predetermined rules or procedures.