Ringling Bros

question 89

Multiple Choice

Ringling Bros.Circus found it necessary to protect itself against animal rights supporters who would send the media in towns they would visit and take photos and videos claiming to document animal abuse in the circus.To counter these negative tactics,the corporate communications director began visiting news editors ahead of time,armed with source materials and original footage to show how and where materials provided by activists were manipulated.She pointed out the age of the footage,and explained that it featured zoo animals,not circus animals,and African elephants,not the Asian elephants,that travel with Ringling Bros.The director engaged in:

• A) video news releases.
• B) manipulative communications.
• C) relationship management.
• D) venue marketing.
• E) press agentry.

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Definitions:

Costs

The expenses, losses, or other negative outcomes that are incurred as a result of actions or decisions.

Respond In Kind

Acting towards someone in the same manner as they have acted towards you, often in the context of reciprocating actions or gestures.

Strategy

A strategy intended to accomplish a long-term or overarching goal.

Bluffing

A strategy in negotiations where one party pretends to have a stronger position than they actually do to influence the other party's decisions.